[ooofda]

One of my frustrations is that American Beer as produced by the major breweries is based solely on marketing.

I grew up in Colorado and will use Coors as an example.

Maybe it is because I grew up on it but I still love Coors Banquet Beer.

During the mid 70's and early 80's Coors experimented with a number of different products. They used the Western Slope of Colorado and Northern New Mexico as some of their test areas, and as I either lived or traveled there I drank several of their experimental products. Now this will not be chronologicly accurate it is only as I remember it.

Before the public was informed of the sale Coors began to market Killians Red. It was still a true European Lager fully
flavored and excellant. As the months went on it became weaker and weaker as Coors was trying to find what the customer base identified with. It is a "nice" beer now but it was a great beer when it first came out.

Then they came out with a new product called GOLDEN BEER. Once again a true premium European Lager (this time a pale) full flavor and excellant. Once again it was increasingly weakened until they found their market. Occaisionally I
see it in the Denver area around Christmas and I believe it is called "Winter Beer".

Bud does the same with it's products I am sure.

All I can say is THANK GOD FOR MICRO-BREWERIES.

[ooofda]

^_^ Oh and I googled hijuelo does it really mean side road? :D

ooofda, on Jul 31 2007, 09:03 PM, said:

One of my frustrations is that American Beer as produced by the major breweries is based solely on marketing.

I grew up in Colorado and will use Coors as an example.

Maybe it is because I grew up on it but I still love Coors Banquet Beer.

During the mid 70's and early 80's Coors experimented with a number of different products. They used the Western Slope of Colorado and Northern New Mexico as some of their test areas, and as I either lived or traveled there I drank several of their experimental products. Now this will not be chronologicly accurate it is only as I remember it.

Before the public was informed of the sale Coors began to market Killians Red. It was still a true European Lager fully
flavored and excellant. As the months went on it became weaker and weaker as Coors was trying to find what the customer base identified with. It is a "nice" beer now but it was a great beer when it first came out.

Then they came out with a new product called GOLDEN BEER. Once again a true premium European Lager (this time a pale) full flavor and excellant. Once again it was increasingly weakened until they found their market. Occaisionally I
see it in the Denver area around Christmas and I believe it is called "Winter Beer".

Bud does the same with it's products I am sure.

All I can say is THANK GOD FOR MICRO-BREWERIES.

[ianadmin]

Hijuelo - from the word hijo - means pup, also used for the shoots or 'little children' that grow from the agave.

[Tonga]

ooofda, on Jul 31 2007, 09:03 PM, said:

All I can say is THANK GOD FOR MICRO-BREWERIES.

After years of excellent micro brews, I can't drink Bud or Coors or Miller or any of that swill (just my 0.02), it has been 'crafted' to have the most appeal to the most people. As people on this board have surmised from infinite sources, Americans by and large just want a cheap high, drinking to get drunk...and those folks have grown up on this alleged 'beer', additives and all.

The real trajedy is that the hardcore Bud (or Coors) drinker's taste has been trampled down to accept this stuff as the standard, to the point they can't appreciate a micro brew when given the opporutnity. They don't taste any additives designed to increase the shelf life and wonder what's wrong.

BTW...someone please tell Bud that a 'born-on' date is immaterial, fresh sewage is still sewage.

The flip side of the coin is that companies turning out great tasting beer like Sierra Nevada are getting more and more prevalent bringing in those individuals who can overcome their programming and go out thier way to try the micro brews, and different classes of beer (IPA, Ale, Wheat, Pilsner).

Just this past weekend, I was at the Eel River Brewery where I tried two beers not available in my area. The California Blonde Ale and Triple X, both were simply outstanding beers bursting with hoppy goodness...(watch out for the Triple X...WAY dark and 9.7%). I really didn't know that they are certified 100% organic brewers, I just know the beer is really good, especially the IPA (my favorite style of beer).

./ rambling tirade