The Mumpsimus Blog site: The Mumpsimus Blog site -> Mike Morales' Blog

In a previous entry, I lamented on how the editor of men.style.com, a Conde Nast company and the metrosexual website of GQ, had mangled my tequila reviews for their Upgrader...

Anatomy Of A Massacre

Side One

As I mentioned in a previous post on the forum, I was involved in writing some tequila reviews for the online home of GQ Magazine, men.style.com. You can view the final piece that went live the morning of Wednesday, 10/17/07. Just go to www.men.style.com and click on The Upgrader...

Diary of A Mad Tequila Aficionado—Part II

Thursday, March 2, 2006

The sound of the blast whistle was familiar. Half awake, I remembered that I had left the TV on last night. It must be a cartoon...

Canadian Tequila Expert Spearheads Historic Tour to Mexican Distilleries!

Tequila Aficionados Go In Search of the Blue Agave...

For Immediate Release!

An Internet forum delegation of tequila aficionados, led by expert Ian Chadwick, embark on an historic, whirlwind five-day fact finding distilleries tour in Tequila, Mexico. ...

The Mega Marketing of a Brand Part III--Back To The Future With Jose Cuervo

Let's Review...

In Part I, we took you inside the Taberna del Tequila, tequila producer Jose Cuervo’s stealthy way of introducing their products to a new captive audience—air travelers—all across the country.

In Part II...